Wednesday, March 12
10 – 11am GMT
Barclays Eagle Lab Virtual Events
What to expect
In our series of virtual life science meet ups, we bring like-minded entrepreneurs together to connect and engage in discussion. At each event, we’re joined by an expert from the industry who shares their story, successes and tips for businesses in the sector. They also spend time focusing on a specific topic to help you learn about the support needed and available in these areas.
If you’re looking to make connections, there’s time at the end of each session for you to network with the guest speakers and other founders.
Don’t forget to register and we look forward to seeing you at the virtual meet up.
About this event
For our March meet up, we’re joined by Helen Crampin, Chief Marketing Officer at National Innovation Centre for Ageing (NICA).
Before joining NICA, Helen served as a key figure at UK Research and Innovation’s (UKRI) Healthy Ageing Challenge. There, she spearheaded the Healthy Ageing Challenge Investor Partnerships programme and delivered initiatives to support SMEs operating within the ageing sector.
She has a range of experience in business development, specifically building commercial partnerships, with a solid understanding of grant funding and commercial and local government investment strategies.
Having worked for 20 years across diverse industries including healthcare, wellness, academia, life sciences, and medical device start-ups, Helen has a deep understanding of the commercialisation journey for emerging healthcare technologies. This has given her valuable insight into the challenges that businesses face in this sector, as well as a keen awareness of the technologies shaping the future.
During this session, Helen will be discussing:
- How co-creation can help bridge the gap between the founders’ vision and real-world user expectations, giving competitive advantages
- How user design embedded into a product journey brings deeper customer insights and unique innovations, leading to improved product market fit
- How real-time, early feedback helps identify issues before resources are invested
- How building a community around the business with real people creates a sense of shared ownership and loyalty.